OpenAI Offers Verified Business Profiles For ChatGPT

OpenAI has launched the Business Hub feature in beta, enabling companies to create verified business profiles on ChatGPT, publish custom agents, and access limited business data.

OpenAI has rolled out new features designed to help businesses control their interactions with users. Released on Tuesday, the Business Hub allows companies to create business profiles where they can verify and update information about their products and services. The feature is currently in beta. Eligible companies will also be able to create customized business agents that allow ChatGPT users to ask questions about the business and its products.

Businesses will have access to limited business data showing how users interact with products, including profile views, business purpose applications, website clicks, and other metrics. While companies will be required to verify their profiles through an official process, Vice President of Monetization Benji Shomair told reporters on Monday that they are using multiple verification methods for various business types across different markets.

OpenAI previously attempted a direct product sales initiative that included a shopping cart feature and a commission fee system, but that project failed and was terminated in March. With the new business profiles and intelligence integration, ChatGPT aims to evolve toward a search-engine-like structure where web users research the companies they want to shop with.