Social media and short video consumption in Turkey exceeded the world average

The Digital 2027 Global Overview report prepared by DataReportal revealed that digital media consumption in Turkey is more intensive than the global average. According to data published in October 2026, users in Turkey spend 26 hours and 18 minutes per week on social media and short video platforms, while this period was measured at 19 hours and 18 minutes globally.

The GWI research included in the report shows that online media consumption in Turkey reaches 43 hours and 28 minutes per week. Globally, this figure stands at 34 hours and 16 minutes. Excluding video-watching times, the time dedicated to social media posts and stories in Turkey was recorded as 18 hours and 57 minutes per week, whereas the world average is 14 hours and 19 minutes.

The use of generative artificial intelligence tools is also rapidly increasing worldwide. The number of monthly active users increased by 1.2 billion in one year, reaching 3.24 billion. In Turkey, 50.7 percent of active AI users utilize these tools to search for information, and 34.6 percent use them to get recommendations. According to Microsoft's data from September 2026, 18.9 percent of the 15-64 age group in Turkey actively uses generative artificial intelligence tools.