Social media platforms struggle to detect AI profiles

Serdar HocamAuthor & Editor

An investigation by WRAL Investigates has revealed that platforms like TikTok and Meta are struggling to enforce their current policies regarding the detection and labeling of AI-generated content.

◉ 0 views
Social media platforms struggle to detect AI profiles
Illustrative cover based on the article text.

Although TikTok and Meta have policies in place that mandate the labeling of AI-generated content and the removal of videos that violate rules, there are still numerous AI-generated videos on the platforms that are not properly labeled.

The investigation conducted by WRAL Investigates highlighted the difficulties social media giants face in identifying AI-generated profiles and videos. While current rules require users to clearly disclose AI-powered content, it has been observed that moderation mechanisms are insufficient in catching these items.

The platforms' own community guidelines require transparent labeling of AI-generated content. However, the research found that despite these policies, unlabeled content continues to remain active on the platforms.

Sources