Grandmothers Reaching Millions of Followers on Social Media Earn Big Revenues
Elderly grandmothers who have reached millions of followers on social media are earning thousands of dollars through brand collaborations, covering their expenses and establishing new careers.
Older content creators who have reached millions of followers on social media are earning thousands of dollars thanks to brand sponsorships and advertising deals, covering their nursing home expenses or building new careers in their retirement years.
Alongside young content creators on social media, elderly influencers are also drawing attention by producing content in various fields such as food, fashion, daily life, and relationship advice. According to a BBC report, these influencers, a significant portion of whose followers are the age of their grandchildren, are turning social media into a lucrative business by sharing their life experiences.
Sources
- cnbce.com · Link