Target of 700 Billion TL Turnover in E-Commerce and Retail Sector in November

With special campaigns to be launched in the retail and e-commerce sector in November, a total turnover of 650 to 700 billion TL is expected.

Sales records are targeted in November across many sectors from cosmetics to ready-to-wear, glassware to electrical-electronics. According to Interbank Card Center data, while 425 billion TL worth of shopping was done with credit and debit cards in November 2025, this figure reached 500 billion TL with cash purchases. This year, with the increase in inflation, the spending volume is projected to rise to 650-700 billion TL.

Sinan Öncel, President of the United Brands Association, stated that November is one of the most critical periods for retail and that they expect online shopping to be more active compared to physical stores. Hakan Çevikoğlu, President of the Electronic Commerce Operators Association, noted that the e-commerce volume could reach the level of 600 billion liras in November 2026, and they expect the average basket size to be in the band of 7 thousand to 7 thousand 500 liras.

Burak Önder, President of the Glassware Association, stated that the sector entered discounts early and they expect a 35 percent increase in sales. The Ministry of Trade announced that it has put discount campaigns under close surveillance, reminding that administrative fines of up to 39 million 916 thousand 524 TL can be applied for misleading advertisements to consumers. On the other hand, Trendyol targets 1.5 billion visits in November, while Hepsiburada plans 1.1 billion product views and the sale of 30 million products.