Three critical rules announced for real estate listings on social media

Seda Atik, Head of the Real Estate Support Activities Committee of the Mersin Chamber of Commerce and Industry, stated that real estate listings shared via social media must include an Electronic Listing Verification System (EİDS) verified listing link, visuals and descriptions must be consistent, and pricing information must be clearly included. It was announced that administrative fines totaling 15.2 million TL have been imposed on 152 businesses to date during Ministry inspections.

While inspections regarding listing shares made via digital platforms and social media in the real estate sector continue, Seda Atik, Head of the Real Estate Support Activities Committee of the Mersin Chamber of Commerce and Industry, drew attention to three basic rules that must be followed in social media posts. Atik emphasized that posts must include the EİDS-verified listing link, social media should not be considered solely for promotional purposes, and shares must be prepared in compliance with the relevant legislation.

Stating that photographs, videos, and descriptive texts must match the verified listing one-to-one, Atik also stated that price information must be clearly included in the post. According to Ministry statements, a total of 15.2 million TL in administrative fines has been imposed so far on 152 businesses that acted contrary to the legislation in listing processes.