Turkey's 2027 tourism target: $70 billion in revenue and 66.6 million visitors
Within the scope of the 2027 Presidential Annual Program, Turkey aims to increase its tourism revenue to $70 billion and the number of visitors to 66.6 million. The plan focuses on market diversification and attracting high-spending tourists.
According to the 2027 Presidential Annual Program, Turkey aims to increase its tourism sector revenue to $70 billion and the total number of visitors to 66.6 million.
The main objectives set within the scope of the program include increasing product and market diversity in tourism, strengthening existing markets, and attracting visitors with a high propensity for spending to Turkey. In this direction, special tourism roadmaps for 81 provinces have been prepared under the coordination of the Turkey Tourism Promotion and Development Agency (TGA).
According to the data, tourism revenue in 2025 reached $65.2 billion, an increase of 6.8 percent compared to the previous year, with 63.9 million visitors. By the end of 2026, it is projected that revenue will remain at $65 billion and the number of visitors at 63.2 million.
The 2027 targets include increasing the average expenditure per capita to $1,036 and the average nightly expenditure per capita to $103. For 2026, these figures are expected to be $1,018 and $101, respectively.
Sources
- cnnturk.com · Link