Turkish Series Attract Intense Global Interest at MIPCOM 2026 Fair
Demirören Media TV Group President Murat Yancı evaluated the impact of Turkish productions in the international market at the MIPCOM 2026 fair, stating that series exports have reached approximately 1 billion dollars and that these productions provide significant contributions to tourism and the economy.
At MIPCOM 2026, the international television and digital content fair held in Cannes, France, Turkish series drew great attention as it was announced that Turkey ranks second in the world in series exports after English-language productions and that these productions reach 1 billion people.
Intense Participation at the International Content Fair
Opening its doors in Cannes, France, the MIPCOM 2026 fair brought together more than 10,000 industry representatives and 3,000 companies from over 100 countries. Kanal D's both new and archival projects caught the attention of international buyers at the fair.
Demirören Media TV Group President Murat Yancı stated that within the scope of the fair, new series such as Daha 17, Haysiyet, and Güller ve Günahlar, as well as past productions like Üç Kız Kardeş, Fatmagül'ün Suçu Ne?, Zalim İstanbul, Veda Mektubu, Yalan, and Siyah Beyaz Aşk, continue to attract interest in the global market.
Global Market Share and Export Figures
Emphasizing that series produced in Turkish rank second in the world market after English-language productions, Murat Yancı announced that approximately 1 billion dollars in sales were made in series exports last year. It was stated that these productions reach 1 billion people and also play a role in teaching the Turkish language.
Stating that Turkish series are positioned as the "soft power" of the country, Yancı conveyed that these projects contribute to strengthening Turkey's international image and changing negative perceptions abroad.
Contribution to Tourism and Series Diplomacy
Stating that the broadcasted series have a direct impact on tourism and the local economy, Yancı expressed that the series Uzak Şehir has significantly increased interest in Mardin, with people wanting to visit the city to see the shooting locations. It was noted that a similar interest applies to Istanbul and that furniture, jewelry, and accessories featured in the series are in demand.
Drawing attention to the importance of the impact created by series in the international arena, Yancı voiced that the concept of "series diplomacy" functions as a powerful representation tool on behalf of Turkey and that this situation must be recognized.