Under What Conditions Does the Short Video Scrolling Habit Turn Into a Risky Addiction?

Dr. Süreyya Kitapçıoğlu, a member of the Yeşilay Science Board, stated that short videos turn into an addiction cycle through an intermittent reward system, drawing attention to the risks threatening daily life and solutions.

Stating that social media platforms are specifically designed to keep users on the screen for longer periods, Dr. Süreyya Kitapçıoğlu emphasized that algorithms operate with an intermittent reinforcement system. Expressing that users are integrated into the system with desired content coming after a few unwanted videos, Kitapçıoğlu noted that this situation turns into an addiction cycle over time.

Stating that watching short videos poses a risk when it begins to disrupt sleep, work, family, and social relationships, Dr. Kitapçıoğlu conveyed that negative outcomes ranging from a drop in academic success in children to intra-family problems and job loss in adults can be observed. He indicated that methods such as tracking the duration, turning off notifications, and temporarily removing applications are effective in bringing this habit under control.