Amazon Blocks Meta's AI Shopping Assistant Muse from E-Commerce Site
The decision, made on security and privacy grounds, targets Meta's new artificial intelligence tool for collecting data on the platform by masking its identity.
Amazon has blocked access to its e-commerce site for Muse, the new artificial intelligence shopping assistant developed by Meta, citing security and privacy concerns.
Details of the Blocking Decision
Amazon announced that it has blocked Meta's new personal AI assistant, Muse, from its e-commerce platform. This development has sparked a new debate between companies in the shopping world.
Privacy and Security Grounds
It was stated that Meta accessed the marketplace without notifying Amazon and that the assistant gathered customer identity information by masking its identity while browsing. Amazon stated that this situation created serious privacy and security risks.
Statements from the Parties
An Amazon spokesperson emphasized that third-party applications shopping on behalf of customers must operate transparently and respect the decisions of service providers. Meta had previously defended that Muse, introduced on September 8, did not access passwords or payment methods.
Other AI Moves
Despite existing partnerships, Amazon had previously attempted to block shopping assistants from external platforms such as Perplexity, Google, and OpenAI.