ChatGPT's advertising model and data copyright in the digital world
Artificial intelligence platforms' attempts to display ads and their use of data in digital networks are reigniting debates on copyright and revenue sharing.
The data processing policies of artificial intelligence and social media platforms bring about new economic discussions and the search for regulatory measures in the context of advertising revenues and copyrights.
The advertising era in artificial intelligence
ChatGPT's preparation to display advertisements in its free and basic plans marks a radical shift in the revenue models of digital assistants.
It is stated that in the initial phase, ads will not be personalized, but instead criteria such as the instant topic, location, and device type will be taken as a basis.
Data value and copyrights
The fact that user-generated data sets contribute to the advertising economy raises the question of whether platforms can use this value entirely on their own.
Since business models of giants like Meta and Google are built on acquiring data for free, processing it, and selling it to advertisers, they remain distant toward revenue-sharing models.
Legal steps to protect children
While the impacts of digital platforms continue, Turkey and the European Union are implementing new legal regulations to protect children from the internet environment.
The rules to be put into practice aim to regulate the social media usage of minors through age limits and parental control mechanisms.
Differences between Turkish and EU regulations
According to the system set to start on November 1 in Turkey, even with parental consent, children under the age of 15 are prohibited from opening social media accounts, and identity verification is made mandatory.
The EU Children's Act, brought to the agenda by European Commission President Ursula von der Leyen, envisions a complete ban for those under 13 and a controlled mini-account model for the 13-15 age range.