Marketing software startup Profound secures $180 million in funding

Serdar HocamAuthor & Editor

The startup, which helps brands stand out in artificial intelligence search results, has quickly pushed its valuation above a billion dollars.

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AEO startup Profound hits unicorn valuation, raises $180M Series D 7 months after last round | TechCrunch

Operating in the field of AI-driven search optimization, Profound has achieved unicorn status by securing a $180 million Series D investment just seven months after its Series C round.

Details of the Investment Round

In an announcement made by Profound on Tuesday, it was reported that the $180 million Series D investment round has been completed.

Valuation and Previous Round

With this new financing round, the startup's total market value has reached $1.8 billion.

The company had completed a $96 million Series C investment round approximately seven months ago.

Investor Backers

Led by Sequoia and Kleiner Perkins, the investment round also saw participation from existing partners Lightspeed Venture Partners, Khosla Ventures, and South Park Commons.

The Company's Area of Operation

Founded two years ago, Profound initially started out as an analytics platform and has continued to grow over time to help companies formulate marketing strategies.

The startup makes it easier for businesses to understand the role of artificial intelligence in how consumers discover brands.

Growth and Customer Profile

According to information shared by the company, its revenues have tripled over the past six months.

Additionally, the platform has over a thousand enterprise customers, including major names such as Comcast, The Estée Lauder Companies, and Walmart.