Meta Ends Tokenmaxxing Incentive Program for Employees

Serdar HocamAuthor & Editor

Meta is discontinuing its incentive program that tied the use of AI tools to performance evaluations, while it has begun testing a new AI project called Hatch.

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Meta Pushes Its New AI Agent on Employees—but Eases Off on Tokenmaxxing

Social media giant Meta has officially decided to end its "tokenmaxxing" incentive program, which linked employees' usage rates of artificial intelligence tools to their performance evaluations.

Incentive Program Terminated

In an internal memo sent to employees, Meta announced that the usage volume of artificial intelligence tools will no longer affect performance evaluations.

New AI Project Hatch

Company employees have begun testing a new agentic AI tool named Hatch, which is Meta's most advanced artificial intelligence project to date.

AI Usage Continues

Although performance incentives have been removed, token consumption among employees within the company continues to rise to high levels.