New Shopping and Virtual Clothing Try-On Features Announced for ChatGPT

Serdar HocamAuthor & Editor

OpenAI has announced two new shopping features globally for its AI assistant ChatGPT, which include a virtual clothing try-on tool.

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ChatGPT can now virtually try on clothes for you | TechCrunch

OpenAI has announced the rollout of two new shopping features globally for ChatGPT to support users in their online shopping experiences.

Announcement of New Shopping Features

OpenAI continues to test how the conversational artificial intelligence assistant ChatGPT can assist users in online shopping processes. In an announcement made on Thursday, the company shared two new shopping features rolled out on a global scale with the public. These innovations aim to transform consumers' shopping habits through digital assistants.

Virtual Clothing Try-On Tool

One of the new features, the virtual clothing try-on tool, allows users to virtually see clothes and accessories on themselves. Users can upload selfies or full-body photos using the new Try-On button that will appear in ChatGPT shopping results. They can also visualize how these clothes will look on them by uploading product images such as screenshots.

Favorites and Product Saving Function

Another innovation added to the system is the favorites function, which allows users to save products they like to review them again later. Thanks to this feature, discovered products can be stored in an in-app library, allowing shopping research to continue in a more organized manner.

ChatGPT Images 2.5 Model

OpenAI stated that the new shopping features are powered by the latest ChatGPT Images 2.5 model. The company stated that this new model offers more natural lighting, richer textures, follows editing instructions more reliably, and reduces visual generation latency.

Additional Shopping Capabilities

In addition to these new tools, ChatGPT offers users different shopping methods. Users can search for the required pieces by describing a style they want to try, or they can upload photos of celebrities' outfits and ask it to find similar purchasable products.