Walmart Statement on Digital Labels: Prices Will Not Change Based on Personal Data

Walmart CEO John Furner announced that the company will not use digital shelf labels to change prices based on customers' personal information, income levels, or shopping histories.

Purpose of Digital Shelf Labels

Walmart clarified questions regarding its pricing policies in stores and shared details of the transition process to digital shelves. Company management emphasized that the primary purpose of this technology is to save time for employees.

Personal Data and Pricing

In a letter sent to customers, it was clearly stated that individuals' income levels, shopping histories, or immediate urgency would not affect product prices. It was also noted that factors such as the air temperature or the time of day would not lead to price changes.

Legal Regulations and Industry Reactions

Walmart's plan to roll out digital labels across all U.S. stores by the end of the year had raised concerns about dynamic pricing. The Federal Trade Commission and various states are working on new policies against the use of personal data in pricing.