Godiva Celebrates Its 100th Anniversary with a Special Art Collection Signed by Ekrem Yalçındağ
Chocolate brand Godiva is celebrating its centenary with special chocolate editions prepared in collaboration with artist Ekrem Yalçındağ and an art collection themed 'Feels Like Home'.
Godiva has begun celebrating its 100th anniversary with a special art collection and chocolate editions bearing the signature of artist Ekrem Yalçındağ, inspired by the idea of 'Feels Like Home'.
The Route of the Centenary Celebrations
The brand's 100th anniversary journey began at the beginning of the year in Japan and the United States.
The celebrations continue with special edition launches held in Shanghai.
Future Stops of the Celebrations
Following the Shanghai leg, the celebrations will continue in the cities of Riyadh and Istanbul.
The anniversary events will conclude in Belgium, where the brand's story began.
Inspired by the Idea of Feels Like Home
The approach that forms the starting point of the work feeds on repetition, rhythm, and color.
The concept of home is handled not only as a physical space, but as a feeling of belonging and familiarity.
Features of the Tablets Edition
The selection features different chocolate varieties and special flavor alternatives.
The edition, produced in a limited run of five thousand units worldwide, is accompanied by a commemorative card.
Carrés Series and Artwork Inspiration
The series is inspired by the artist's work titled 'Impressions' in the Yıldız Holding Collection.
The artwork was reinterpreted on the box and transformed into an art edition using fabric material.
Murat Ülker's Evaluations
Murat Ülker stated that the collaboration is a new chapter in a relationship spanning years.
He emphasized that it is valuable for art not only to remain an artwork but also to be tasteable.
Ekrem Yalçındağ's Design Process
The artist started the design process not from the box, but directly from the chocolate itself.
The emotion reminded by the scent and taste of the chocolate formed the focus of the process.
Turkey Sales Date and Locations
The special collection will be offered for sale in Turkey within the month of October.
Products will be available through selected stores and online channels.