65-Year-Old Drapery Tradition Resists Challenges in Diyarbakır
The drapery culture passed down from grandfather to grandchild in Diyarbakır is struggling to survive under the pressure of rising costs and competitive pressure from chain supermarkets.
The drapery tradition, maintained for about 65 years in Diyarbakır, is going through a difficult period due to recent economic conditions and the entry of chain supermarkets into the sector.
65-Year-Old Family Business
Passing down from generations from grandfather to grandchild, the drapery business offers a wide range of services from bed sheets to duvet covers, pillow and quilt covers, to various dowry products.
Pressure from Chain Supermarkets
The fact that large supermarket chains sell drapery products with campaigns and provide affordable costs due to their high purchasing power causes local tradesmen to struggle in price competition.
Economic Contraction and Pandemic
Following the contraction caused by the pandemic period in the sector, economic difficulties in the last two years have further negatively affected the business volume of enterprises.
Customer Loyalty from Villages
Citizens living especially in the villages of the Karacadağ region continue to traditionally prefer these businesses for wedding preparations and dowry shopping.
Sewing and Ready-Made Services
The business not only makes sales but also sews the purchased products in line with customer requests, making them ready for use such as dowry bundles and settee covers.