Çelik Motor Becomes the Distributor of Piaggio Group Brands in Turkey
Following an agreement with Europe's leading motorcycle manufacturer, the Piaggio Group, four major brands will enter the Turkish market under the assurance of Çelik Motor.
Çelik Motor has undertaken the sole authorized distributorship of Vespa, Aprilia, Moto Guzzi, and Piaggio brands in Turkey by reaching an agreement with the Piaggio Group, Europe's largest scooter and motorcycle manufacturer.
Four Major Brands Under One Roof
Within the scope of the strategic agreement, the sole authorized distributorship authority in Turkey for designated product groups of the Vespa, Aprilia, Moto Guzzi, and Piaggio brands has passed to Çelik Motor.
Sales and After-Sales Services
Along with the agreement, the company will also implement a comprehensive sales and after-sales services network across Turkey for the four brands in question.
Future Production Potential
This collaboration, which begins with distributorship activities in the first phase, also keeps the possibility of moving into production on the table in the upcoming period.
Feasibility Studies Will Be Conducted
The parties aim to evaluate potential production opportunities in Turkey after completing economic and operational feasibility studies alongside current market conditions.
Vision Statement from Management
Anadolu Group Automotive Group President Bora Koçak stated that they have combined Piaggio's global experience with Çelik Motor's market accumulation.
Contribution to Urban Mobility
Bora Koçak emphasized that thanks to this partnership, they aim to bring brand-new and alternative options to the urban mobility field in the Turkish market.