Discounted Sales and New Regulation Inspection from the Ministry of Trade
Discounted sales advertisements have been placed under strict supervision to protect consumers' economic interests, and the new rule that went into effect on August 1 has been announced.
The Ministry of Trade announced that inspections regarding discounted sales advertisements continue with determination in order to protect consumer rights. The statement emphasized that the new regulation, which entered into force on August 1, aims to prevent artificial price increases and misleading discount perceptions.
Purpose and Scope of Inspections
The Ministry of Trade reported that comprehensive reviews and inspections regarding discounted sales advertisements continue decisively in order to protect the economic interests of consumers.
New Regulation Dated August 1
In the Ministry's statement, it was stated that the new regulation regarding discounted sales came into effect as of August 1, and details were shared.
Lowest Price Principle
One of the most important headings of the new regulation is the rule that the lowest price applied within the last 10 days before the start date of the discounted sale shall be taken as the basis as the price before the discount.
Prevention of Misleading Discounts
In this way, it is aimed to prevent practices that create the impression that a high-rate discount has been made after rapidly increasing the price in a short time.
Fast-Moving Consumer Goods Exception
It was stated that for perishable goods and services such as fruits and vegetables, advertisements can be made by taking the price immediately preceding the discounted price as the basis.