Jetlid General Manager Merve Özmen Evaluates the Digital Transformation Process of Local Tradespeople

Jetlid General Manager Merve Özmen made evaluations regarding the digital transformation process of local tradespeople, digitalization in the supply chain, and the competition of small businesses with giant online platforms.

The Impact of Digital Stores on the Neighborhood Economy

Pointing out that every newly opened digital store increases the pressure on neighborhood-scale businesses, experts emphasize that this process is not only a commercial loss, but also threatens the sustainability of local economies and neighborhood culture.

The Exhaustion of Traditional Methods

Merve Özmen, General Manager of Jetlid, Turkey's first digital platform connecting suppliers and sales partners, evaluated the digital bottleneck that local tradespeople have fallen into. Pointing out that competition has changed dimensions, Özmen stated that traditional models are exhausted.

Tradespeople Competing with Giant Platforms

It is stated that today's neighborhood grocery store or local producer has to compete not only with the rival in the next street, but also with giant online platforms that hold the world at their fingertips. Price-oriented traditional competition models are no longer valid.

Digital Transformation Prescription in 3 Steps for Tradespeople

Stating that small businesses can gain an advantage against giant brands with the right tools, Merve Özmen outlined the critical steps local tradespeople need to take in the digitalization process.

Digitalization in Supply Chain and Inventory

Instead of traditional and costly supply channels, cost advantages can be achieved by reaching suppliers directly through digital platforms. In addition, capital loss is prevented through smart inventory management.

The Power of Sincerity and Integration into the Ecosystem

While the advantage of sincerity and trust possessed by local tradespeople is supported by digital loyalty programs, it is emphasized that the solution is not to give up, but to integrate into the ecosystem.