Local Values and Agency Role Discussed at Bursa Tourism Summit
At the 5th Bursa Tourism Summit held in Bursa, the conversion of local values into economic gains and the role of agencies in tourism were discussed.
At the 5th Bursa Tourism Summit, organized to increase Bursa's tourism potential and determine a new roadmap, the transformation of local riches into economic value and the critical importance of travel agencies were brought to the table.
Bursa's Tourism Potential
Standing out with its historical heritage, Uludağ, thermal resources, and gastronomy, Bursa aims to develop new routes and products to increase its richness in tourism.
5th Bursa Tourism Summit
Organized in cooperation with the Association of Turkish Travel Agencies and the Bursa Chamber of Commerce and Industry, the two-day summit was held with the theme of local tourism development.
Marketing and Agency Importance
TÜRSAB President Firuz Bağlıkaya stated that the desired success in tourism cannot be achieved without travel agencies and that the marketing leg of investment needs to be strengthened.
Foreign Trade and Fair Impact
BTSO President İbrahim Burkay emphasized that Bursa has a foreign trade economy of 36 billion dollars and that the fairs held stimulate the service sector.
Triple Sector Balance
TÜRSAB Vice President Hasan Eker pointed out that Bursa should develop together along the axes of tourism, agriculture, and industry, and walk towards a common main goal.
Local Tourism Development Panel
Held under the moderation of journalist Gaffar Yakınca, the panel discussed the activation of natural and cultural values possessed by destinations with a sustainable approach.