Price and Benefit Balance Stands Out in Turkish Tourists' Choice of Dubai
Dubai Department of Economy and Tourism official Hoor Al Khaja stated that Turkish tourists look for quality in return for their spending.
Hoor Al Khaja, Senior Vice President of International Operations at the Dubai Department of Economy and Tourism, stated that the price-to-benefit balance is gaining increasing importance in Turkish travelers' choices of Dubai.
Price and Benefit Balance
Making statements within the scope of ATM 2026 held in Dubai, Hoor Al Khaja stated that it has become a priority for Turkish tourists to reach high quality standards in return for the fees they pay.
Travel Preferences and Segments
According to the evaluations made, traveling families prefer all-inclusive facilities, while couples tend more towards adventure and activity-focused experiences.
Adaptation to Crises and Visitor Numbers
While it was conveyed that Dubai adapts quickly to crises in the face of geopolitical developments in the region, it was recorded that the city hosted approximately 7 million international visitors in the first eight months of 2026.
August Hotel Occupancy Rate
Receiving approximately 870 thousand visitors in August, Dubai reached its highest monthly visitor count since February, and the hotel occupancy rate realized at 66 percent during this period.