Togg is balancing market prices and guiding the sector
TOBB Automotive Assembly Member Fahrettin Batı stated that Togg is regulating the market by curbing the pricing policy of foreign brands and will reach the top with its new model.
Evaluating current developments in the automotive sector, TOBB Automotive Assembly Member Fahrettin Batı emphasized that the domestic car Togg is the most critical force curbing price increases in the market, and stated that he expects it to rank first in sales with its new model.
Contraction in the Automotive Sector
It was reported that there is a noticeable contraction in the second-hand and new vehicle markets within the automotive sector. Following the stagnation that lasted until June, a partial activity was observed in July and August, yet it was announced that a 25 percent contraction was recorded compared to the same period in 2025.
Investment Preferences and Interest Rate Impact
High bank deposit interest rates and the upward trend in gold prices directly affect the automobile market. With interest rates dropping and commodities gaining value, it is anticipated that citizens will redirect their investments back toward goods such as real estate and automobiles.
Togg's New Model and Price
Togg's new model, planned to be offered for sale around the 1 million 300 thousand lira band, is expected to increase the orientation toward new, small, A and B segment vehicles. This new electric model is estimated to take the first place in sales in the upcoming months.
Dealer Pricing Policies
It was stated that new car dealerships are pulling prices down and expanding their campaigns. It was noted that dealers are selling with zero or very low profit margins, and the limited movement in the exchange rate is effective in keeping prices stable.
State of Prices in the Market
It was expressed that prices in the automobile and real estate sectors are at rock-bottom levels. It was conveyed that there has been no exaggerated surge in prices, with an increase of at most 5 to 10 percent realized compared to last year.
Togg's Market-Braking Power
It was emphasized that had Togg not existed, citizens would have bought electric vehicles at least 20 to 30 percent more expensively. It was voiced that Togg, through this aspect, is the most important mechanism curbing the pricing policy of foreign brands.
Call for Service and Sales Network
It was stressed that in order for the domestic car to become widespread, a service and sales network must be urgently established in every province. It was stated that completing this infrastructure carries great importance in terms of consumer satisfaction.
Expectation of Stagnation Until 2027
It was argued that due to economic factors and imbalances in investment preferences, the stagnation in the market could last until 2027. The sector's recovery process is foreseen to take time.