Russian tourists' autumn outbound tour expenditures and preference for Turkey

Russian tourists' outbound package tour expenditures for the autumn period of 2026 reached 244.7 thousand rubles, marking a 28% increase compared to last year. According to Onlinetours data, Turkey ranked first by capturing a 46.9% share of sales.

Increase in Outbound Expenditures

Package tour expenditures by Russians for outbound travel in the autumn period saw a significant rise in 2026, with the average expenditure amount increasing by 28% compared to last year to reach 244.7 thousand rubles.

Turkey Became the Most Popular Destination

According to Onlinetours data, Turkey ranked first in autumn outbound sales by securing a 46.9% share. The Association of Tour Operators of Russia also confirmed that approximately half of the outbound tour sales for September and October are directed toward Turkey.

Shares of Other Countries

Turkey was followed by Egypt with a 21.5% share, while Thailand accounted for 8%, the United Arab Emirates 4.8%, and Vietnam 4.6%. Meanwhile, the average tour price in Turkey reached 260,500 rubles.

Decline in Domestic Tourism in Russia

While outbound demand showed an increase, holiday demand within Russia experienced a noticeable decline. TravelLine data revealed that hotel reservations for the September-October period decreased by 12.1%, and Alean reported that domestic tourism demand dropped by 20%.

Regional Demand Reductions and Factors

Domestic tourism demand in Crimea fell by 58%, while demand in the Krasnodar region decreased by nearly a third. Experts state that transportation issues, fuel and electricity outages, as well as prices, are influencing this trend.