Asım Can Yağız: Social Media Plays a Decisive Role in App Growth

App Skies founder and director Asım Can Yağız evaluated the role of social media in the growth of mobile applications, stating that the short video content he prepared for the Zodya app directly increased downloads.

Latest Data on the Mobile App Market

Social media is playing an increasingly decisive role in the growth of mobile applications. Operating out of Kyrenia, App Skies founder and director Asım Can Yağız evaluated the reach he achieved with the content he prepared for his product Zodya. According to Sensor Tower's State of Mobile 2026 report, users spent a total of 5.3 trillion hours on iOS and Google Play apps in 2025.

Content Creation and Growth Process

Asım Can Yağız stated that writing the code for an app and explaining it in a video require different skills. Noting that he handles the idea, production, and marketing decisions of the content he prepares for Zodya himself, the entrepreneur reported observing a significant rise in app downloads, especially as fortune-telling-themed content gained attention.

Market Size and Download Reports

Grand View Research projects the global mobile app market size for 2026 to be $322.6 billion. According to App Store Connect weekly reports, Zodya received 1,725 first-time downloads in the week of January 5-11 and 2,268 in the week of January 12-18, while reaching 5,784 in the week of January 19-25, recording a total of 10,872 first-time downloads throughout January.

Company Activities and Goals

Established in March 2024, App Skies Software Ltd develops its own mobile applications and publishes them in international stores. Entrepreneur Asım Can Yağız stated that they manage the products LUX, Workr, and MoneyPot alongside Zodya under the umbrella of App Skies. Noting that they reached 1 million views with TikTok content, Yağız expressed that they aim to continue running content creation and product development hand in hand in the upcoming period.