Beauty Trends and Filters on Social Media are Changing Youth Perception

Flawless skins, filters, and constantly changing beauty trends on social media are becoming an inseparable part of young people's daily lives.

The Perception of Beauty on Screens

Makeup videos and get-ready-with-me content viewed millions of times on TikTok and Instagram ensure that beauty trends spread in a very short time.

The viral success of a product or the emergence of a new trend does not stay only on social media; young people carry these trends directly into their daily lives.

The Perception That 'Everyone Looks Like This'

Filters, lighting, and digital editing used in posts prevent it from always being obvious how the image on the screen is created.

The constant prominence of similar faces and skins leads young people to evaluate the concept of beauty through these digital images.

The Impact of Influencers on Shopping

Social media stands out as an important factor that directly affects the cosmetic consumption habits of young people alongside their perception of beauty.

Viral product videos increase young people's curiosity to buy by presenting cosmetic products as a natural part of daily life.

Budget and Preference Challenges

Rising cosmetic prices also bring about the direct reflection of these shopping trends on family budgets.

While following trends, young people may also have to make choices due to the high prices of products.

Expert Evaluations

Experts point out that it is of great importance how critically young people evaluate the content on social media.

Being aware that the content they see does not always reflect real life plays a role in protecting the perception of young people.

Rapidly Changing Trends

A makeup style that was popular yesterday can quickly give way to another trend today, leading to a constant pursuit of new looks.

Beauty continues to be shaped not only in the mirror's reflection, but also on phone screens.