Local leaders promote their hometowns and agricultural products on social media
Local leaders are playing an active role on digital platforms to highlight their regions' agricultural products, culture, and tourism potential.
Local leaders and officials are producing video and live-stream content on social media to market their regions' agricultural products and promote their landscapes and cultural values.
Social Media Promotion Campaign
A growing number of local officials and leaders are directly joining social media to promote agricultural products and highlight the beautiful landscapes, culture, and people of their regions. The 2026 Ring-Necked Rose Festival was held in Hoang Van Thu commune, Lang Son province, featuring live broadcasts to promote the product.
Persimmon Brand and Digital Orchards
Ms. Hua Quynh Nga, Vice Chairwoman of the People's Committee of Hoang Van Thu commune, directly participated in content development and live-streaming efforts to promote the Vanh Khuyen persimmon brand, support the public in selling agricultural products, and showcase tourism potential. The commune aims to build model persimmon orchards to enhance the value of the trees.
Videos Reaching Millions of Views
In Long Coc commune, Phu Tho province, Mr. Nguyen Hoang Trung, Party Committee Secretary and Chairman of the People's Council, along with commune officials, designed and filmed videos promoting their hometown. In less than two months, they created over 50 videos across various platforms, reaching approximately 1 million views.
Regional Promotion via TikTok
In Dong Van commune, Tuyen Quang province, Mr. Pham Duc Nam, Chairman of the commune People's Committee, launched a TikTok channel named 'Dong Van Commune Chairman Nam' to promote the culture, landscape, and life of the people in the mountainous region.
New Communication Format and Responsibilities
The direct participation of leaders in content creation is changing how the government communicates with the public; however, it also brings the necessity for online information to be accurate, complete, responsible, and consistent with the local image.