Female Athletes React to Sydney Sweeney's Betting Company Ad
US actress Sydney Sweeney posing semi-nude for a sports betting company has sparked a debate on sexualization and objectification among female athletes.
American actress Sydney Sweeney posing semi-nude in a sports betting company's advertisement has drawn fierce reactions from female athletes worldwide. The athletes stated that the advertising campaign sexualizes and objectifies women's sports.
Betting Company Ad
US actress Sydney Sweeney, known for the series Euphoria, appeared semi-nude with various sports equipment in an advertisement for the sports betting company Novig, of which she is a partner.
Ariarne Titmus's Reaction
Four-time Olympic champion Australian swimmer Ariarne Titmus expressed her anger in a social media post, stating that the ad objectifies the female body.
Criticism from Track and Field Athletes
British athlete Amy Hunt and other top-tier athletes emphasized that the true image of women in sports is based on hard work, blood, sweat, and tears rather than aesthetic concerns.
Social Media Posts
Numerous female athletes shared training and competition footage to highlight what the true image of an athlete should be, sharing their reactions with the public.
Previous Controversies
This move by Sweeney also brought back into the spotlight her controversial advertising campaign for the American Eagle brand in 2025, which faced heavy criticism.