Apple is Preparing for a Price Increase on iPhone 18 Pro Models Due to Rising Costs
Technology giant Apple plans to change its pricing policy in the new generation smartphone series due to rising memory and chip costs.
Struggling to cope with rising memory and chip costs, Apple is preparing to make an increase of approximately 9% in the starting prices of the iPhone 18 Pro and Pro Max models.
The Impact of Rising Costs
Apple is being forced to change the pricing balance it has maintained for a long time due to increases in memory and chip costs.
Expected Price Increases
According to information shared by Mark Gurman, the starting price of the iPhone 18 Pro model will rise from $1,099 to $1,199.
While the iPhone 17 Pro Max went on sale for $1,199 last year, the new Pro Max model is expected to take its place on shelves starting at $1,299.
Other Developments in the Sector
Other manufacturers in the industry, such as Samsung and Google, also implementing a $100 increase in their latest smartphone models has paved the way for a similar step by Apple.
Company Policy and Strategy
While Apple does not want to pass the entire cost increase directly to the customer, this situation is expected to create pressure on the company's gross profit margin.
The new subscription program aims to slightly soften the impact of the increase by dividing the total cost into monthly payments.