First Week Sales Figures for iPhone 18 Pro Models in the Chinese Market Announced

Apple's new flagship smartphone models, the iPhone 18 Pro and iPhone 18 Pro Max, demonstrated strong sales performance in their first week in the Chinese market, reaching approximately 1.3 million units and achieving a significant increase compared to last year.

Pre-order Record and Store Revenue

The series, which exhausted retailer stocks within minutes during the pre-order period, drew attention by reaching nearly 7 million pre-orders.

The devices, which achieved up to double the store revenue compared to last year, received intense interest from consumers.

First Week Sales Performance

The iPhone 18 Pro and 18 Pro Max models managed to reach approximately 1.3 million units in sales during their first 7 days in China.

This sales figure represents a 15 percent increase compared to the first-week performance of last year's iPhone 17 Pro series.

Market Share of the Pro Series

Despite the absence of a standard model, the Pro series on sale accounted for 90 percent of the total first-week sales of last year's entire iPhone series on its own.

During the pre-order process, 60 percent of users preferred the smaller-sized iPhone 18 Pro model.

Shift in Model Preferences

The pre-order trend changed in actual sales at the end of the first week, and the large-screen model took the lead.

The iPhone 18 Pro Max accounted for 55.5 percent of total sales, placing it at the top of its category.

Pricing Strategy in the Chinese Market

Apple limited the price increase to 1,000 Yuan for the 256 GB and 512 GB models, which are widely preferred in the Chinese market.

For the high-end 1 TB and 2 TB variants, prices were increased by 2,500 Yuan and 3,500 Yuan, respectively.

Pricing in the US and Japan

In the US market, the price of the 256 GB base model increased by 100 Dollars, rising to 1,199 Dollars.

In Japan, the iPhone 18 Pro 256 GB model was offered for sale with a price tag of 219,800 Yen, marking a 22 percent increase.