Google Tests Flipkart Purchases Through Gemini and AI Mode in India
Google is testing a new era in the Indian market that allows users to purchase products directly from Walmart-owned Flipkart without leaving the AI interface.
With a new test process launched in India, Google is moving its AI services beyond the product discovery phase and directly into digital transactions. Selected users can purchase Flipkart products directly through the Gemini and AI Mode interfaces.
Direct Purchase from the AI Interface
This new test application launched by Google in India allows shoppers to purchase products from Walmart subsidiary Flipkart directly via Gemini and AI Mode.
Scope and Details of the Test Process
While these early-stage tests are limited to specific users, they are being conducted with a narrow selection of products such as smartphones, electronics, and mobile accessories.
Users involved in the test process encounter a direct 'Buy' button on certain Flipkart product listings, allowing them to proceed to the checkout flow without leaving the AI interface.
Expansion Plans and Festival Season
Google plans to roll out this new shopping experience in India to a broader user base during October, timing it for the country's festive shopping season.
While the current test application uses a Flipkart-branded checkout flow, Google had previously worked on the Universal Commerce Protocol for AI-driven payment experiences.
Financial History Between the Companies
In 2024, Google invested approximately $350 million in Flipkart to acquire a minority stake, strengthening the ties between the two giants.