Sector's Digital Transformation Discussed at Istanbul Tourism Fair
Speaking at the tourism fair held in Istanbul, Here Event co-founder Gökhan Malkoç stated that artificial intelligence and technology are fundamentally changing travel habits.
The new dynamics of the tourism sector evolving with technology were discussed at the 4th Istanbul Tourism Fair held at the Yenikapı Eurasia Show and Art Center.
Fair Meeting and Sector Stakeholders
The 4th Istanbul Tourism Fair held at the Yenikapı Eurasia Show and Art Center brought together the leading stakeholders of the sector.
Emphasis on Technology and Artificial Intelligence
Gökhan Malkoç, co-founder of Here Event, which was established by Bahçeşehir University graduates, emphasized that the ground rules of tourism are changing.
Changing Guest Expectations
Stating that guests now want to compress their travel experiences into shorter periods of time, Malkoç expressed that expectations have diversified.
Future Goals and Collaborations
Stating that they provide services in all 81 provinces of Turkey, officials aim to increase destinations and strengthen collaborations in the upcoming period.