Meta-Backed AI App Muse Breaks Download Records
Boosted by the Meta Connect event and positive early reviews, the artificial intelligence app Muse has reached millions of downloads according to market research data.
The artificial intelligence app Muse, introduced and supported by Meta at its developer conference, has gained massive momentum by reaching millions of download figures in a short period.
Major Momentum for the AI App Muse
Presentations made at the Meta Connect developer conference, along with the app's design and positive reviews of its artificial intelligence model, accelerated the rise of the Muse app.
Download Figures and Market Research Data
According to data from market intelligence firm Sensor Tower, the app has surpassed 2.5 million downloads since its launch on September 8, and exceeded 3.4 million downloads according to Thursday estimates.
Other market research firms, such as Apptopia, estimate that the total number of downloads for the Muse app has reached up to 4.3 million.
New Features Announced at the Meta Connect Conference
New features announced at the Meta Connect event include video chat with avatars, computer use support on Mac, a custom email address, and smart glasses integration plans.
Daily Active User Growth and App Store Rankings
According to Sensor Tower data, the number of daily active users recorded a 27% increase on Wednesday following the event.
The app rose to the number one spot in the US App Store on September 18 and claimed the top spot in the Google Play Store as of September 19.
Marketing Strategy and Advertising Spend
While the app has largely experienced organic growth, cross-promotions conducted across Meta platforms and house ad campaigns have also contributed to this process.