Microsoft's new patent aims to display advertisements in PC and console games
A new patent application filed by Microsoft has revealed the development of a system that allows advertisements to be displayed during action pauses in PC and console games.
A new patent application prepared by Microsoft has revealed the details of a system that will enable advertisements to be displayed during moments when the action stops or pauses in computer and console games.
Details of the Patent Application
The system included in the patent application filed by Microsoft is called access management to contextually responsive interactive software applications. This system will calculate that the designated advertisements are displayed not during combat or mission moments, but at the end of these scenes, presenting them to the players.
Moments When Ads Will Be Displayed
The patent document states that the game will wait for an appropriate pause point to be reached to display advertisements. Examples of these points include the end of boss battles, a completed mission, the end of a cutscene, and a loading screen.
Operating Principle of the System
When one of these situations occurs in the game, it sends a notification to the system, and the system can temporarily pause the player's interaction. At this stage, video or static promotional materials can be displayed, and after the ad is completed, players can resume the game from where they left off.
Credit System and Time Limits
Players initially obtain the right to ad-free access for a certain period of time. This period can be thirty minutes or depend on the progression of the game, such as completing a level. Watching the ad grants the player additional time, and the patent refers to this time as a credit.
Current Market Situation
The patent application does not directly specify any particular Microsoft game, Xbox service, or product. Similar advertising models are widely used in mobile games between levels or after failed attempts.