Beauty Trends on Social Media Create Feelings of Inadequacy in Women
Constantly changing beauty standards on social media negatively affect women's body image, creating a new consumption-oriented space.
Beauty trends that spread rapidly on social media platforms and change constantly negatively affect women's body image, causing them to feel inadequate.
Social Media and Body Image
Beauty trends spreading on social media directly affect women's body image and the way they evaluate themselves.
Pressure of Changing Standards
Physical characteristics considered ideal in one period can quickly give way to another understanding of beauty.
Self-Exploitation and Feeling of Inadequacy
Author Zeynep Merdan states that individuals commit self-exploitation by emulating people who do not resemble their own phenotypes.
The Concept of Beauty Capitalism
This rapid transformation in beauty standards creates a new area of consumption called beauty capitalism in the cosmetics and aesthetics sector.