Emphasis on local culture in tourism promotion on social media

Prof. Dr. Lorenzo Cantoni, Deputy Dean of the Università della Svizzera italiana, emphasized that local culture must be protected in social media tourism promotions during the 6th International Media Studies Symposium held in Antalya.

Prof. Dr. Lorenzo Cantoni, Deputy Dean of the Faculty of Communication, Culture and Society at the Università della Svizzera italiana, participated in the 6th International Media Studies Symposium organized by Akdeniz University Faculty of Communication. Evaluating the impact of social media on cultural sustainability in tourism during the event held in Antalya, Cantoni stated that content shared on social media directly influences travel decisions.