The Invisible Effects of Children's Media Examined in the Book 'The Softest Power'

The book titled 'The Softest Power: Children's Media and Popular Culture', which examines the effects of children's media and popular culture on children's language, behaviors, and preferences, has been published by Vadi Yayınları.

It was stated that the content watched by children is not limited to the time spent in front of the screen, and that the media world—ranging from cartoons to digital games and artificial intelligence platforms—shapes children's values. Published by Vadi Yayınları, the work titled 'The Softest Power: Children's Media and Popular Culture' addresses the world of media characters and the role of algorithms.

Pointing out the competition with technology companies, Durmuşoğlu states that in order to capture children's attention, they are competing inside the same home with the world's largest technology companies. While the book includes topics such as domestic content production, the preservation of Turkish, in-family communication, digital security, and privacy, at the end of the study there is a Children's Media Dictionary containing hundreds of concepts.