Turkish TV Series Boost Turkish Tourism with Global Audience
According to information shared at the MIPCOM event, Turkish productions reaching nearly 1 billion people across 170 countries are growing the demand for travel to Turkey.
At the MIPCOM event, where the international television industry gathers, Turkey's success in series exports and the contributions of these productions to global tourism were discussed.
Strong Representation at the MIPCOM Event
At MIPCOM, one of the most important gatherings of the world television and content industry, Turkey is displaying a strong participation with the support of the Ministry of Culture and Tourism and in cooperation with the Istanbul Chamber of Commerce.
High Participant Profile
The prestigious industry gathering was attended by Tayfun Topal, Chief Advisor to the Minister of Culture and Tourism; Birol Güven, General Manager of Cinema; Ali Türkaslan, General Manager of ATV; and Murat Yancı, Head of Demirören Media TV Group.
International Audience Dimension
Tayfun Topal, Chief Advisor to the Minister of Culture and Tourism, stated that Turkey is among the top three countries in the world in series exports and that nearly 1 billion people in approximately 170 countries follow these productions.
Travel and Language Curiosity
Topal stated that these productions directly increase the desire to learn Turkish and curiosity about traveling to Turkey worldwide, and that billions of impressions have also been reached through promotions under the GoTürkiye umbrella.
A Snowballing Sector
Birol Güven, General Manager of Cinema at the Ministry of Culture and Tourism, noted that Turkish TV series started small in the past and grew over time, meeting hundreds of millions of viewers all around the world.