Apple's Siri AI Strategy Hit by European Union Regulations

The Siri AI feature announced with Apple's iOS 27 and iPadOS 27 updates is not yet available in EU countries due to the European Union's strict regulations. Mark Gurman claims that this situation is a strategic move pursued by Apple to create consumer pressure.

Siri AI Feature Not Available in Europe

Siri AI, one of the most ambitious innovations of the iOS 27 and iPadOS 27 updates, is still not present in European Union countries despite Apple launching the operating systems.

While it remains uncertain how long European users will have to wait to get their hands on the new artificial intelligence assistant, backstage information on the subject is drawing attention.

Striking Claims by Mark Gurman

Mark Gurman, known for his reliable sources, reports that Apple has no plans to release the Siri AI feature in the EU market anytime soon.

It is stated that the tech giant aims to use customers disappointed with the EU's regulatory approach as a pressure element in their favor.

Expectation of Consumer Backlash

It is suggested that Apple wants to generate a reaction among consumers by selling expensive products that do not include its most heavily advertised features.

It is noted that the company expects EU institutions to loosen their rules with this move, and this chain of logic is found to be unusual.

Past Delay Examples

In the past period, Apple Intelligence features were released in markets outside the EU in October 2024, but were able to arrive in Europe with a delay of approximately five months in March 2025.

Gurman notes that a similar delay period can be foreseen for Siri AI in the best-case scenario, while the wait could be prolonged in the worst-case scenario.