AstraZeneca's AI-Powered Llama Mascot Breztri Campaign
Pharmaceutical giant AstraZeneca has introduced an AI-generated llama character to make complex respiratory treatment terms easier to understand.
AstraZeneca has launched a new promotional campaign, prepared with the help of artificial intelligence, for its Breztri inhaler used in the treatment of asthma and COPD.
Details of the AI-Powered Campaign
To draw attention to the LAMA drug class, AstraZeneca chose an AI-generated llama character as the face of the campaign.
In the one-minute promotional film, the AI-powered llama appears in an office setting alongside coworkers such as a goat and an oryx.
Breztri's Position in the Market
Featuring a three-in-one combined formulation, the Breztri inhaler is used in the treatment of both asthma and chronic obstructive pulmonary disease.
Achieving significant sales figures last year, the drug continues to make a strong contribution to the company's global revenue targets.