Fashion Designers Used Google Flow AI Studio

Serdar HocamAuthor & Editor

Developing custom AI-based tools in preparation for fashion week, designers optimized their processes with digital modeling and runway simulations.

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Co-creating the future of fashion with Google

Fashion designers Jane Wade and Sergio Hudson developed custom tools ahead of New York Fashion Week using Google Envisioning Studio and Google Flow, an AI creative studio within Google Labs.

AI-Powered Fashion Design

In the work carried out with the support of Google Envisioning Studio and Google Labs, designers Jane Wade and Sergio Hudson utilized an AI creative studio called Google Flow.

Styling Suite Tool for Jane Wade

The Styling Suite tool used by Jane Wade made it possible to make adjustments to hair, makeup, accessories, shoes, and clothing on digital models.

Thanks to this tool, balanced head-to-toe looks could be pre-generated before physical samples were produced.

Runway Visualization for Sergio Hudson

Sergio Hudson chose the Runway Visualization tool to design the fashion show stage with a limited studio budget.

This system, which provided a runway simulation, made it easier to adjust the layout, lighting, and model paths without requiring a new 3D drawing for each revision.