Google Launches New SynthID Website to Verify AI Content

Google has launched a new website that allows users to verify whether image, video, and audio files were produced by artificial intelligence, bringing SynthID technology to a wide audience.

SynthID Technology Goes Public

With its announcement on Tuesday, Google launched a new website that allows anyone to test whether an image, video, or audio clip was produced by artificial intelligence.

The company first introduced this tool for testing to select journalists, media professionals, and researchers at last year's Google I/O event, and has now generalized access for all users.

Supported File Formats

The new platform offers broad format support for users during the content verification process, enabling different media types to be easily examined.

For images, JPG, JPEG, PNG, BMP, WEBP, AVIF, HEIC, HEIF, TIFF, TIF, and GIF formats are supported, while MP4, MOV, and WEBM for videos, and WAV, MP3, OGG, FLAC, AAC, and M4A formats can be used for audio files.

Models Used and Industry Support

Google uses the SynthID technology it introduced in 2023 to detect content produced with artificial intelligence, and models such as Nano Banana, Veo, and Lyria, alongside tools like Gemini, Flow, ProducerAI, and Vids, use this watermark.

Additionally, OpenAI, Nvidia, and Kakao also support SynthID technology; OpenAI maintains its own site for content checking, while Apple is reportedly adding support soon.

Integrations and Industry Status

Google has integrated the SynthID verification feature into the Gemini app and the Google Chrome browser, stating that 1 million content verification requests are currently made every day.

Other giants such as Microsoft and Meta also have their own watermarking and verification standards, though such tools are not foolproof and sometimes fail to identify content created by their own creators' models.