Paramount Supporter Group Uses Artificial Intelligence to Pressure California Attorney General

Neighbors for Strong Communities, a group supporting the Paramount and Warner Bros. merger, is organizing an AI-powered letter-writing campaign to persuade California Attorney General Rob Bonta to withdraw his antitrust lawsuit.

AI-Powered Letters

The group Neighbors for Strong Communities is utilizing artificial intelligence to help draft letters sent to California Attorney General Rob Bonta's office. Co-founder Tanner Kelly maintains that the senders are entirely real people.

Kelly emphasized that the technology makes it easier to tell human stories and that the work is AI-assisted rather than entirely generated by artificial intelligence.

Press Conference and Relocation Threat

The group plans to hold a press conference in front of Paramount's gates to draw attention to potential negative impacts if the studio leaves California.

CEO David Ellison had previously threatened to relocate the company out of the state if an agreement could not be reached.

Donor Controversy and Astroturf Allegations

While Tanner Kelly declined to disclose the group's donors, he stated that the campaign is independent and not directly operated by Paramount.

Meanwhile, the opposing Committee for the First Amendment has characterized the group as an astroturf campaign, which is an artificial grassroots movement.

Figures Behind the Campaign

Tanner Kelly, a former registered lobbyist, previously founded Influent, a company that used artificial intelligence to generate personalized letters to politicians.

Nate Saletan, the other co-founder of Influent, also serves as an executive within Neighbors for Strong Communities.

Employee Concerns

Entertainment industry workers supporting the campaign stated they are worried that Paramount moving out of the state would lead to massive job losses.

Individuals such as hair designer Ilona Roytman and voice actor Avrielle Corti have voiced their concerns regarding the matter.