Real Chemistry Introduces MaestroHCP for Omnichannel Campaigns
An AI-powered platform developed to optimize pharmaceutical manufacturers' marketing processes has been launched.
Real Chemistry has introduced the AI-powered MaestroHCP platform to optimize pharmaceutical manufacturers' omnichannel marketing campaigns and address shortcomings in non-personal promotions.
Purpose of Developing the MaestroHCP Platform
Real Chemistry has created a new AI-powered platform to improve manual and fragmented stages in the omnichannel marketing process. Named MaestroHCP, this product emerged from the realization of limitations in best next-action decision engines.
Filling Gaps in Marketing Processes
It was stated that while pharmaceutical manufacturers have developed tools telling sales representatives where to focus their time, these engines miss the nuances of non-personal promotions. The platform is designed to fill these gaps and determine the most appropriate channel.
MaestroHCP manages the final stage between the decision engine, media investments, and CRM, contributing to the effective operation of other channels coordinated alongside partners.
Artificial Intelligence Capabilities and Real-Time Decisions
The product comes with on-demand artificial intelligence capabilities. The AI engine makes real-time decisions regarding which channels, tactics, and creative combinations will yield results.
Infrastructure and Flexible Model Options
Real Chemistry developed the product in conjunction with Amazon Web Services, creating two models available for customers to use. Customers also have the option to use their own AI models on the platform.