UVA Darden Joins Verizon
UVA Darden has joined Verizon's AI training initiative, offering an online course in marketing.
The University of Virginia Darden School of Business has joined the $70 million AI Skills initiative launched by Verizon, offering free online training focused on artificial intelligence and marketing.
Details of the Initiative
The $70 million investment announced by Verizon on September 23 is a nationwide initiative aimed at preparing America's workforce for the AI-driven economy.
As part of the program, participants gain free access to more than 200 resources on topics such as foundational artificial intelligence and data analytics.
Course Offered by Darden
The Darden School of Business offers the online course titled AI in Marketing, prepared under the leadership of Professor Raj Venkatesan through the program.
This course teaches participants how organizations can integrate artificial intelligence into their marketing strategies and create value for customers.
Contributions of the Education
Professor Raj Venkatesan emphasizes that marketing is one of the most critical application areas for artificial intelligence in terms of understanding customers.
Participants develop the ability to use artificial intelligence effectively and thoughtfully thanks to Darden's case method learning approach.
Program Requirements
The Verizon AI Skills for America initiative is completely free for all adults aged 18 and older living in the United States and its territories.
No Verizon subscription is required to participate, and participants can take the training according to their own schedules and earn a certificate.