Godiva Celebrates Its 100th Anniversary in Collaboration with Ekrem Yalçındağ
Godiva is celebrating its 100th anniversary with a special collection and two distinct designs brought to life by contemporary artist Ekrem Yalçındağ.
Ekrem Yalçındağ, who has a long-standing art practice in Europe, prepared two different designs interpreting the relationship between art and chocolate specifically for Godiva's centenary.
The Meeting of Art and Chocolate
Godiva signed a special art collaboration with contemporary artist Ekrem Yalçındağ to celebrate its centenary, preparing two distinct designs within this scope.
An Idea That Feels Like Home
The fundamental starting point of the special work is the concept of 'Feels Like Home', and this approach draws inspiration from repetition, rhythm, and color.
Space as a Sense of Belonging
This special approach adopted by the artist treats home not merely as a physical space, but as a deep feeling that evokes a sense of familiarity and belonging within a person.
A Long-Standing Relationship
Murat Ülker, Yıldız Holding Board Member and pladis Chairman of the Board, stated that he met the artist's works before meeting him in person.
Works in the Collection
Murat Ülker noted that works from different periods of Ekrem Yalçındağ's art have been part of the Yıldız Holding Art Collection for many years.
A Meaningful Partnership
Emphasizing that this special collaboration is a new chapter of a long-standing relationship, Ülker conveyed that bringing the language of art together while celebrating the brand's centenary holds a special meaning for him.