Era of technological traceability in the olive oil sector
A new QR code application developed by the Ayvalık Chamber of Commerce aims to prevent imitation and adulteration in olive oil and increase consumer trust.
Technological steps implemented within the scope of branding and traceability efforts in olive and olive oil production in Turkey aim to prevent imitation and adulteration.
Technology-Supported Traceability
The new QR code application developed by the Ayvalık Chamber of Commerce enables consumers to access the source of the product and analysis results. Used together with the geographical indication hologram, this system aims to increase reliability in olive oil.
Transparent Production and Secure Shopping
When the QR code is scanned, consumers can access many detailed information such as the producing company, production quantity, laboratory results, and even the grove where the olives were harvested. The system also directs users to reliable e-commerce channels.
Branding and Need for Support
SMEs and cooperatives need to be supported so that high-quality products obtained through early harvest provide high added value. Protecting producers from cost pressure and increasing fair support are of great importance.
Domestic Consumption and Packaged Export
While per capita olive oil consumption in Turkey remains behind world examples, industry representatives advocate for strengthening packaged and branded exports instead of bulk products.