Producer and supermarket price gap in İzmir's geographically indicated Kavacık grape
The massive gap between the field price and supermarket sales figures of Kavacık grapes, currently being harvested in İzmir's Karabağlar district, is putting producers in a difficult position.
The harvest joy of the geographically indicated Kavacık grape in İzmir's Karabağlar district was overshadowed by high costs and a wide price gap. The product, which finds buyers in the field for between 60 and 80 liras, reaches up to 150-200 liras on supermarket shelves.
High Yield Joy in Grape Harvest
The harvest season is in full swing for Kavacık grapes, which are grown in İzmir's Karabağlar district and hold a geographical indication registration. Producers engaged in viticulture state that the yield and product quality are quite high this season.
60 Liras in the Field, 200 Liras in Supermarkets
The Kavacık grape, which ranges from 60 to 80 liras per kilogram when sent from the vineyard and wholesale market, multiplies by the time it reaches the final consumer. In supermarkets, this geographically indicated product finds its place on shelves with prices ranging between 150 and 200 liras.
Emphasis on Intermediaries from Producers
Yusuf Ertepe, who has been engaged in viticulture for many years, stated that product prices remained below their expectations and that intermediaries profit the most from this situation. Drawing attention to the conscientious dimension of the prices, Ertepe expressed that they expect a fairer balance.
Cooperativism and Direct Sales Solution
Touching upon the importance of cooperativism on behalf of the producers, Yusuf Ertepe emphasized that collecting products in a single center could stabilize sales prices. This system is anticipated to provide a better income for the producer.
Statement on the One Hundred Percent Difference from the Village Headman
Kavacık Neighborhood Headman Hüseyin Yalçın also conveyed that despite the good yield in the registered grape, they are experiencing major problems regarding pricing. Yalçın stated that there is almost a one hundred percent difference between wholesale and consumer prices.
Direct Sales and Market Demand
Arguing that the establishment of special markets for producers and bringing the crop directly together with the consumer would eliminate the price gap, Yalçın noted that neither the producer nor the consumer is satisfied with the current system.