Roadside and Supermarket Price Difference in Fresh Figs

While fresh figs find buyers for an average of around 100 liras on supermarket shelves, they are offered for sale at prices ranging from 250 to 300 liras at roadside stalls along holiday return routes.

Supermarket and Roadside Prices

While the kilogram price of fresh figs varies between 80 and 120 liras in supermarkets, this figure can rise up to the 150 lira band at some locations.

Citizens who buy fresh figs from the roadside on their return from holiday react to this situation, stating that the prices double or even triple those in supermarkets.

The Situation of Vendors and Farmers

Vendors, claiming that they collect the fresh figs directly from villages and orchards along the roadside, sell them for prices ranging from 250 to 300 liras per kilogram.

Farmers who grow the product emphasize that they offer the best products at lower prices, while lower-quality products are sold at high prices on the roadsides.

Hygiene and Price Warning from Producers

Farmers state that consumers should avoid shopping at such points not only because of high prices but also due to hygiene conditions.

Segments noting that producer regions are unfairly given a bad reputation because of these practices invite citizens to be more careful.

Turkey's Fig Production

Turkey ranks first in world fresh fig production with a 28 percent share, and the 2026 harvest forecast is known to be approximately 388 thousand tons.

Last season, the harvest dropped due to climate-related issues and figs were sold at high prices throughout the season, whereas this season prices have partially declined.