Turkish Airlines Aims to Enter the World's Top 100 Most Valuable Brands

Turkey's flag carrier airline, Turkish Airlines, is taking strategic steps toward becoming the first Turkish brand to enter the top one hundred most valuable brands globally.

Value-Focused Growth Strategy

Turkish Airlines plans to strengthen its global position by placing more emphasis on value-focused growth in addition to its volume-focused growth policy. In line with this strategy, company management is carrying out long-term efforts to increase brand value.

Top 100 Target in the Airline Sector

While it is noted that no airline brand has yet managed to enter the top one hundred brands worldwide, Turkish Airlines aims to achieve a first in this field and become the leading Turkish brand. The company closely monitors global developments to achieve this ambitious goal.

Customer Satisfaction and Brand Value

It is emphasized that brand value is a very precious element that is not easily copied and is built over a long period, while efforts to increase customer satisfaction across one hundred and twenty-two experience points continue uninterrupted. The company has shown the success of being chosen as Turkey's most valuable brand for the past nine years.

Fleet Developments and Future Plans

Ahmet Olmuştur stated that they are targeting the second half of 2028 for regional aircraft to join the fleet, while expressing that strategic planning is being carried out to increase the share of long-range aircraft in the fleet.